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AI Reshapes Modern Web Design: Opportunities and Hidden Challenges.

Artificial intelligence has become an indispensable tool in the web design industry over the past two years. It greatly shortens the design cycle by automatically generating layout drafts, optimizing color matching and creating basic page elements. Many designers now use AI to finish repetitive work, so they can spend more time polishing user experience and creative ideas. For small teams and freelance designers, AI also lowers the threshold of professional web design, allowing more people to launch high-quality websites with limited resources.

Despite obvious advantages, AI also brings noticeable problems to web design. Most AI-generated works lack unique creativity and brand characteristics, leading to a growing number of websites with similar styles across the internet. Meanwhile, some AI tools consume large amounts of energy during operation, which goes against the concept of eco-friendly and sustainable web development. Designers also worry that over-reliance on AI will gradually weaken their independent thinking and manual design capabilities.